Group: Response to Rudimental track

1.How did your creative process develop, improve from film opening to music video?
From our film opening we have developed some new camera techniques, by experimenting with a range of angles, distances and movements. We had been very focuses on stationary shots from our film opening and creating an enigmatic mood, and setting up a story, however with the music video we had to get straight into the action, making us use much more interesting and adventurous shots to make it entertaining.

2.What cinematography skills / experimentation did you develop further during this project?

During the filming, we became more experimental with all shots we were doing, by using much more movement shots than ever before to try and make it entertaining for the audience. We also made sure to retake a lot of shots until they looked right, and also from different angles, so when it came to editing we could cut between the angles a lot more easily, making it more interesting than only seeing it from one or two angles.

3.List editing techniques and effects that you used in post-production. Be very specific and include detail.
The types of post production effects we used involved fast paced editing, so lots of cutting was used, to make the clips short and cut quickly between one another. We also used some colour grading, to make some of the clips stand out a bit more, along with editing some of the brightness, making it clearer. We also made sure to cut with the music to make the cuts invisible, this is good practice for our practical where we will need to focus on this carefully.

4.To what extent did you conform to the codes and conventions of music videos you have studied in your coursework productions?
We conformed to conventions of music videos, by by abiding to popular techniques used presently, which involves a lot of slow motion, which we were able to incorporate into our video, which worked very effectively at points in the song.

5.How does your production conform or challenge the artist’s style and representation? Refer to the band’s other work.
The artists representation prefers to focus on ethnic minorities, and have a meaning behind their videos, such as 'Not giving in' which is set in the slums. The 'Feel the love' video however was much more disjunctive compared to some of there other work, and did not have much correlation with the lyrics of the song, therefore in a sense our video was similar as they were both disjunctive, but overall did not share many similarities with the artists work, and instead we decided to be experimental, and practice some shots, and create our own idea, which contains some enigma codes.