Group: Campaign - Band Image

• The brief was to create a magazine advert and digipak in conjunction with the music video in order to create and promote a cohesive band image.
• We chose to design an A4 portrait right hand page advert for EDM (Electronic Dance Music) magazine. This suits the genre of the track as the track itself is dubstep/edm, and the main focus of the magazine is edm. Also therefore will relate to our target audience of predominantly male 13-30 year olds.
• Use of visual motifs seen throughout the print campaign such as the stars image reinforce the juxtaposition between the two characters as the stars signify the space between the two personalities of the characters. Another visual motif used in the print campaign is the Seven Lions logo/text. This is used to remind the audience of the artist and therefore help promote the artist himself. This seems to be a common theme seen through his previous digipak covers as the leading line is always the Seven Lions logo and we are aiming to replicate this in our print work. The leading line therefore in both our digipak and advert will be the Seven Lions logo/text.  
• The back cover is a section about the artist (Seven Lions) and includes; a barcode, record label logo, and the white/black contrasting theme. The picture of the artist will hopefully be replaced by a picture of the girl who lip syncs to the video if we can get an appropriate photo.
  
• The front cover contains the leading line (Seven Lions text/logo), along with other included artists and the Strangers title. The group is undecided over whether to take a picture to put on the front or whether to invert one half of the pane to fit with the half and half contrasting look.
• The extra panel is simply an image we took during our first filming trip in Brighton and contains the stars edited in to maintain the theme of stars throughout the digipak.
• The CD panel contains the Seven Lions logo along with the image of stars which keeps the theme of stars/space going whilst promoting star image.
• The left and right inside panels will contain photos of both characters in contrasting locations. The chav in a rougher area with a graffiti wall behind him, and the richer guy in a more up market area. Both will be looking at the camera to challenge the audience who consume this digipak - as if to say that the issues raised in the video could happen to anyone, even the audience.
• In both the digipak and the advert black text can be seen on a black background with a white box behind the text to make it visible. Not only does this link the two pieces of print work together, but it links the print work to the video in the sense that both characters contrast each other, just as the black and white colour scheme contrasts. The prints and video are also interlinked to create a cohesive artist image through the image of stars. The stars are used to signify the space (or distance) between the two characters showing that they are opposites to each other i.e. Strangers - which is the concept both the video and print work are based around.
• Dyer's star image is constructed in the fact the artist is present but not present in the print work. The fact his logo is on the advert and digipak, and the short paragraph about him is located on the digipak helps construct audience awareness of the artist and raise his profile. But at the same time he is not present as no images of him are shown on either the advert or the digipak, (although there is one present on the digipak at the moment, this is for demonstration purposes and will be removed for the final product). This present yet not present effect leaves the audience wanting more of the artist - so whilst being satisfied with his presence in the form of logos, the audience are left ultimately unsatisfied with the lack of actual presence of him through the use of images.